Projects

I am a digital marketing specialist with a focus in content management and branding strategy. Working for a variety of companies on their in-house and freelance teams, I have had the opportunity to create SEO-driven web content and branding strategies to expand start-ups to reach their goals.

Cloud Assess

Beginning as a Strategic Marketing Intern, I gained valuable insight into the world of start-ups. My role involved assessing current marketing strategies and developing a strategic marketing plan to develop current client relationships. This plan sectioned current clients into tiers based upon sale, length of loyalty with the company and size of the company. These tiers were each offered specific marketing tactics to improve customer satisfaction and possibility of upset. During the role, I would also use Google Analytics to analyze customer engagement and site traffic.

Throughout the role, I wrote content for the company's blog, which covered industry-specific topics as well as technology, events and news updates. I created graphics for the blogs using InDesign and Illustrator and also developed media content for the company's Facebook and Twitter pages.

Skills needed:

basic graphic design
branding strategy
SEO best practices
content writing
Google and Salesforce analytics
Wordpress

Mediasphere (Now PowerHouse Workforce)

The company was developing a whole new product and offering system; I was on the team to help develop SEO-friendly web content, onboarding material for prospective and new clients, and white papers for the sales team.
During my time with Mediasphere, I wrote around 70 pieces in a short 6 months to jumpstart the company's new blog. I worked with the Director of Content to identify key topics each week and develop additional media to enhance the readability of content. The blog content I created was a major influence in improving the company's prospective client base and improving credibility within the industry.
As an instructional designer, I researched, wrote and developed eLearning courses for inbound clients as well as standardized course listings. I worked with the Director of Content to develop client-specific instructional courses and identify key subject areas that could be marketed and sold through the Course Library.

Skills needed:

proofreading content
interactive graphics and media design
script writing
audio and video editing
basic animation
content writing
SEO best practices

Skills needed:

proofreading
script writing
content management
product photography
Photoshop and Illustrator
content writing
SEO best practices
branding strategy

Beverly Hills Teddy Bear

As the content manager, I built out the content management system across 10+ brands including items descriptions, product and commercial photography, brand decks, and web content.

I worked closely with the art department and production team to build out branding for new product lines and developed design elements for social media and all digital campaigns. I managed a small team along with interns, editing all social and media content as well as helping pitch commercial ideas for shoots and scripting for media used across all social campaigns.

Lastly, I ran analytics on all social channels and developed content calenders for each month to expand efforts.

Web Content and Branding

I've worked with a number of start up companies and small businesses including Pixfizz, Lim Living, and PJ Events to build their web content and branding strategies.

I've worked on a range of projects with tech companies, events and artists like Leah Guzman.

Resume